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Nutritional Bar Market Opportunities, Size, Share, Revenue, Demand and Growth by 2025

The global nutritional bar market grew at a CAGR of nearly 5% during 2014-2019 Nutritional bars are convenient food products that assist in boosting energy, managing weight, improving muscle mass and enhancing digestive health. They are rich in calories, fat, proteins, sugar, vitamins and minerals, which varies depending on the ingredients utilized in production. Consequently, they are widely consumed by athletes and individuals who are focusing on weight control to curb their appetite.

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The hectic lifestyles of individuals have escalated the demand for ready-to-eat (RTE) food products across the globe. This represents one of the key factors impelling the global nutritional bar market growth. Moreover, the growing working population, coupled with the increasing participation of individuals in physical activities, is positively influencing the demand for nutritional bars. Other than this, the introduction of innovative flavors, such as chocolate brownie and roasted jalapeno, along with organic and gluten-free products, are expected to provide opportunities for manufacturers to expand their consumer base in the coming years. Rising consumer expenditure capacities and the growing number of domestic and international market players are also driving the market for nutritional bars further.

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Breakup by Product Type:

  • Protein Bars
  • Snack Bars
  • Energy Bars
  • Meal Replacement Bars
  • Others

Breakup by Category:

  • Animal Derived
  • Plant-Based

Breakup by End-User:

  • Adults
  • Children

Breakup by Flavour:

  • Chocolate
  • Fruit and Nut
  • Caramel
  • Peanut Butter
  • Vanilla
  • Coconut
  • Cookies and Cream
  • Others

Breakup by Distribution Channel:

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Pharmacies and Drug Stores
  • Online
  • Other

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Columbia
    • Chile
    • Peru
    • Others
  • Middle East and Africa
    • Turkey
    • Saudi Arabia
    • Iran
    • United Arab Emirates
    • Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being  Abbott, Clif Bar & Company, General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats Company, The Simply Good Foods Company, The Nature’s Bounty Co., The WhiteWave Foods Company, etc.

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Note: As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

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