The organic milk market in India grew at a CAGR of around 30% during 2014-2019. Organic milk comes from dairies adhering to management practices that restrict the utilization of antibiotics and growth hormones. Animals in these dairies are only fed fodder, cultivated without the use of pesticides and synthetic fertilizers. These animals are reared on natural supplements under humane and hygienic conditions, wherein they can graze freely on the farm; their milking is never forced, and their diet changes based on their health requirements.
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Organic milk has higher nutritional content than regular milk, owing to which its sales are continuously increasing in India. Apart from this, on account of the growing health consciousness among individuals, there is a rise in the demand for organic milk in the country. To cater to this escalating demand, leading key players are expanding their product portfolios to include organic milk and milk products. This, in confluence with inflating individuals’ income levels, is anticipated to propel the market growth in the coming years.
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Breakup by States:
- Tamil Nadu
Breakup by Pack Sizes:
- 1 Litre
- 500 ml.
- 2 Litre
Breakup by Packaging Type:
- Plastic Bottle
- Glass Bottle
Breakup by Distribution Channel:
- Home Deliveries
- Supermarket and Hypermarket
The competitive landscape of the industry has also been examined with some of the key players being Tru Milk, Pride of Cows, Akshayakalpa Farms, Vrindavan Dairy, Happy Milk, Sri Sabari, Govind Milk and Milk products, etc.
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